His main election rival will be Shinzo Abe, the man chosen to lead the once-dominant LDP despite a short term as prime minister in 2006-7 that saw his poll figures plummet.
Lacey writes: Because of its dual revenue stream from advertisers and subscribers, ESPN has been able to shell out exorbitant fees for long-term rights to dominant sports packages where ad-supported broadcasters have not.
He argues that the latest incident is part of a long-term pattern of Google using its dominant position in search to give an unfair advantage to other Google products.